01
Go-to-market & sales strategy
Ideal customer profile, segment priorities, pricing and packaging, and a sales plan tied to the number the board expects. Including market entry across Australia and APAC.
Fractional Chief Growth Officer · Revenue leadership
Senior revenue leadership, without the full-time hire. Measured in ROI.
I step in as your fractional CGO or sales leader, fix the revenue engine, and report the return in numbers your board can check.
Services
Where I make the difference.
Strategy is only worth something when the team executes it. Every engagement covers both.
02
Pipeline & sales process
A qualification framework your team actually uses (MEDDPICC, Command of the Message), clean stage definitions, and a forecast you can defend in the boardroom.
03
Team, hiring & compensation
Hiring profiles, onboarding, deal coaching and comp plans that pay for the behaviour you want. Built so the team keeps performing after I step back.
04New
AI-enabled sales operations
CRM tidy-up and automation, AI-assisted prospecting and account research, call summaries into the CRM, and forecasting your reps don't have to fight. Practical tools on the stack you already run.
Approach
Baseline first. Then prove the return.
- 012–3 weeks
Revenue diagnostic
Pipeline, win rates, sales cycle, team capability and market position, measured against your targets. You get a clear baseline and the three to five things that will move revenue most.
- 021–2 weeks
Roadmap
A 90-day plan with owners, milestones and the KPIs we'll report against. Agreed with you and your leadership team before anything changes.
- 03Ongoing
Implementation
I work inside the team: running pipeline reviews, coaching on live deals, fixing process and tooling, and adjusting as the numbers come in.
- 04Monthly
Report the return
Revenue, pipeline coverage, conversion and cycle time against the baseline. Numbers your board can check, not activity reports.
Ways to engage
Start where it makes commercial sense.
Every engagement is scoped and priced up front after a discovery call.
Revenue Diagnostic
Fixed scope · 2–3 weeks
An independent read on where revenue is leaking and what to fix first. A sensible first step, and a standalone piece of work if that's all you need.
- Pipeline and forecast review
- Team and process assessment
- Prioritised 90-day roadmap
Fractional CGO
1–3 days a week · typically 6–12 months
Senior revenue leadership embedded in your business, for a fraction of the cost of a full-time executive hire.
- Owns the revenue plan and forecast
- Leads and coaches the sales team
- Reports ROI to CEO and board
Project Engagement
Defined outcome · fixed timeframe
A specific piece of revenue work with a clear finish line.
- Market entry or product launch GTM
- Sales compensation design
- Major bid and tender strategy
Who you'll work with
Steve Shaw, Founder.
25 years in enterprise sales and sales leadership with Oracle, Flexera, Avaya, Crayon, LexisNexis and Telstra, building and running teams across Australia, New Zealand and APAC. Before that, 13 years in the Royal Navy as a Petty Officer in the Military Police.
I set up GH Innovations to give growing businesses the senior revenue leadership they need, when they need it, with the same discipline I'd expect from any executive: a clear plan, honest reporting and a measurable return.
MEDDPICC · Command of the Message · FinOps Certified Practitioner · AWS Cloud Practitioner
- 25
- years in enterprise sales and leadership
- $120M+
- new revenue won
- 13
- years Royal Navy service
Questions
Straight answers.
Next step
Let's look at your number.
Book a free 30-minute discovery call. Tell me where revenue is today and where it needs to be, and I'll tell you honestly whether I can help.
- Discovery call to understand the challenge
- A scoped proposal within a week
- Start with a diagnostic or go straight to leadership
Or call 0468 403 444 · email steve@ghinnovations.com.au